In 2006 E.ON announced its sponsorship of the Tour of Britain cycling race. Find out more about the race using the links to the right, or listen to our Podcast, featuring an exclusive interview with Geraint Thomas, Olympic Gold Medalist.

The 2008 race

The Tour of Britain 2008 began with an iconic circuit in Central London on Sunday 7 September, and culminated, after 8 days of racing – a day longer than 2007, in Liverpool the European Capital of Culture on Sunday 14 September.

Starting in front of the London Eye, the race passed through the South of England, Somerset, the West Midlands, Yorkshire, the North East (a new stage for 2008), Glasgow and finishing in the North West.
16 teams and 96 riders made up the field.

In 2008, the overall victory was taken by Geoffroy Lequatre by five seconds over his nearest rival. Meanwhile in the other jersey competitions Matthew Goss took victory in the Points competition, Edvald Boasson Hagen won the Sprint competition and Danilo Di Luca won the E.ON King of the Mountains jersey.

Why The Tour of Britain?

The Tour of Britain is a cycling event that returned to the British cycling calendar in 2004 after an absence of five years. The Tour of Britain is the UK’s only major professional road cycle race with teams from across the world taking part and has placed itself on a global platform along with other major races such as The Tour de France and Giro d’Italia.

E.ON is in the third year as an Official Partner of The Tour of Britain.

E.ON exclusively sponsors the coveted ‘King of the Mountains’ Competition; the red polka dot jersey that is awarded to the individual cyclist who achieves most points on the various elevated sections or ‘climbs’, for each stage of the race.

As the 2006, 2007 and 2008 races demonstrated, our sponsorship has enabled us to communicate directly with local communities and raise the profile of our brand throughout some of our key regions.